J Beverly Hills is a line that was an easy choice for AURA to make after spending some time with the company and owner Juan Juan.  Juan has put decades of thought and effort into having products that perform with the best possible ingredients.  His belief is that beautiful hair is healthy hair and his products help support keeping your hair healthy and beautiful.  J Beverly Hills products are created from nature’s purest ingredients and organically derived compounds and they control their brand quality by developing their formulations in-house.